Our approach

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The AI marketing briefing software built for modern agencies

Save time, money and profit margins on every project. Agency Briefs turns client conversations into actionable marketing briefs with ease.

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A proven methodology for better marketing briefs

Agency Briefs is built around B.A.N.D.©, an agency briefing framework designed to capture everything required to kick off a successful project.

1. Business​

Uncover the essentials - your client’s business model, target audience, competitors and core offerings.

2. Aims

Define what success looks like by establishing clear goals, KPIs and a shared vision from the start.

3. Needs

Eliminate scope creep by uncovering the true project requirements rather than vague, high-level client requests.

4. Delivery

Align client expectations and delivery teams with clear timelines, key milestones and actionable next steps.

Not your average AI marketing tool

Generic AI tools only summarise what was said after the meeting is over – when it’s already too late to spot what’s missing. Agency Briefs works live within your client conversation.

Powered by custom agency AI, it monitors conversations in real time, spots missing information as you go on and ensures you cover everything that matters to build a complete brief every single time.

Taking project briefs then vs. now

The NEW way The OLD way
Every meeting follows the same proven methodology Every meeting depends on who's asking the questions
Access to all briefing information in one place No source of truth, teams become misaligned
Consistent, expert-led briefs Inconsistent quality of briefs
Complete briefs are generated automatically
Faster and more profitable project delivery Projects require multiple follow-up calls
No surprises down the line Increased scope creep
Smart AI functionality
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Why marketers love Agency Briefs

Protect profit margins

By removing overstaffed kick-off meetings, endless emails and costly rework, Agency Briefs ensures your projects stay on budget and profitable from day one.

Free up senior leaders

Give everyone on your team the confidence to run expert briefing meetings without senior oversight, so headcount and costs remain low.

Show up ready

Agency Briefs automatically pulls client data from their website and uploaded documents into your knowledge base, so your kick-off stays focused on strategic gaps instead of rehashing existing facts.

Catch missing details live

Unlike standard AI transcription tools that just record what was said, Agency Briefs evaluates answer quality in real time so you spot briefing gaps before you finish up.

Focus on the client, not the questions

Instead of juggling rigid questions and manual note-taking, let AI categorise answers and prompt relevant follow-ups live so kick-offs feel like natural conversations.

Fast-track project delivery

Cut hours off the briefing process and move straight to delivery. Turn live meeting insights directly into client-ready marketing briefs without endless back-and-forth emails.

Testimonial
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Features

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Designed by agencies, for agencies

Agency Briefs was born out of a real agency frustration: bad marketing briefs eating away at project margins. In an industry where nearly half of agencies operate on margins under 10% (The WoW Company, Benchpress Report, 2026), every moment counts. That’s why our AI engineers and marketing experts spent three years building a platform to solve the briefing problem at the source.

Trained on real-world projects and a proven briefing methodology, Agency Briefs gives anyone on your team the confidence to lead expert client kick-offs. It captures every requirement during the meeting, freeing up senior leaders while cutting out tedious note-taking, back-and-forth emails and costly rework down the line.

Frequently asked questions

Agency Briefs works for agencies of all sizes. We offer multiple pricing options based on your agency’s size and requirements, so you can access what you need most. Our tool can also be used by freelancers and consultants.

Yes. Agency Briefs can be used across your team and set up so users can access the brief and the client they’re working on directly.

Unlike other tools that charge per user, Agency Briefs provides you with one central login for your agency, meaning you won’t be caught out by extra license fees as your team grows.

Agency Briefs stores every brief detail in a centralised client knowledge base. Teams can search past project insights, client preferences and historical decisions using an AI chatbot.

Yes. All client data is protected with end-to-end encryption whenever it is sent or stored. Your information remains private to your agency workspace and is not used to train AI models.

Want better marketing briefs?

Start creating better briefs, happier clients and more profitable projects with Agency Briefs.