





Turn client conversations into the perfect brief
Agency Briefs is an intelligent AI tool built for marketing agencies that want better briefs, happier clients and more profitable projects.
Join our waitlistThe first-ever AI-powered marketing brief tool
Every successful agency project starts with the right brief. With Agency Briefs, you have the power of artificial intelligence to capture everything you need to create the perfect marketing brief, every time.
Agency Briefs has been developed using years of real agency expertise, along with a tried-and-tested methodology that reduces scope creep, improves client outcomes and gives every project the best possible start.
Our briefing methodology
Agency Briefs uses a tried-and-tested briefing methodology, B.A.N.D.©, to help you get in tune with your clients and deliver the best possible results.
1. Business
Capture everything about your client’s company, competitors, customers, target audience and product or service offering.
2. Aims
Understand exactly what success looks like and align on measurable project objectives.
3. Needs
Go beyond what your client says and get to the root of what they need to solve so you know exactly what to do.
4. Delivery
Confirm next steps, timelines, expectations and communication preferences to create a brief that gets sign-off without pushback.
See Agency Briefs in action
Watch how Agency Briefs captures all the important details from your client meeting and turns them into a complete agency brief without the hassle.
Why use Agency Briefs?
Better briefs mean better outcomes for your project, your client and your agency. Here’s what's possible with Agency Briefs.
Faster projects, better margins
Clear marketing briefs mean less scope creep, rework and pushback, so your project can progress quicker and with better profitability for your agency.
Real understanding, every time
With the right prompts, you can uncover exactly what your client needs, so you know how to deliver the project with the best possible outcome.
Expert briefs, no matter who’s in the room
Agency Briefs’ smart AI functionality does all the hard work, meaning you can reduce the headcount (and cost) of a briefing meeting.
Taking project briefs then vs. now
| The NEW way | The OLD way |
|---|---|
| Every meeting follows the same proven methodology | Every meeting depends on who's asking the questions |
| Access to all briefing information in one place | No source of truth, teams become misaligned |
| Consistent, expert-led briefs | Inconsistent quality of briefs |
| Complete briefs are generated automatically | |
| Faster and more profitable project delivery | Projects require multiple follow-up calls |
| No surprises down the line | Increased scope creep |
| Smart AI functionality | |
| Join our waitlist |
The features you’ll love
Website scanner
Short on time? Easily pull information from your client’s website to populate a knowledge base that contains everything you need to know about them.
Meeting transcripts
Spend your meeting listening to your client rather than taking notes. Agency Briefs records the meeting for you and adds it to your growing client knowledge base.
Follow-up prompts
Receive follow-up questions in the moment as Agency Briefs listens during the meeting and finds opportunities to get more out of your client.
Knowledge gap detection
Gather all the information you need for the perfect brief, with instant alerts and follow-up questions to ensure you have everything you need.
Instant brief generation
Automatically create a marketing brief based on your discovery meeting and knowledge base, so you can share it with your clients without delay.
Searchable client memory
Have a question? Use our chatbot to ask about your clients and their brief to help guide the project later down the line.
Agency Briefs is launching soon
Sign up for our waitlist to be the first to know when Agency Briefs launches and to access your free trial.
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Our Approach
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Want better marketing briefs?
Agency Briefs is your answer. Join our waitlist today to be the first to know when Agency Brief is available for trial.
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Insights
Frequently asked questions
How is Agency Briefs different from other AI tools?
Agency Briefs is an independent model/agent that, unlike generic tools like ChatGPT and Claude, combines multiple technologies—voice recording, a knowledge graph, web scraping, and a brief generation tool—into one.
It has been designed by agencies, for agencies, for the specific purpose of generating the perfect brief for every project. Agency Briefs also include our unique, tried-and-tested briefing methodology with real-world use cases.
Can I try Agency Briefs before subscribing?
Yes. We have a free version that lets you generate up to 3 briefs before you need to upgrade to a paid subscription.
Who is Agency Briefs designed for?
Agency Briefs has been designed for marketing agencies, freelancers and consultants that require support in creating an agency project brief.
Where did the idea for Agency Briefs come about?
Agency Briefs was born out of a marketing agency’s need for the perfect marketing brief. Developed over three years, our briefing software combines real agency experience and a proven methodology with AI expertise from field experts.
Join the waitlist today
After years of development, Agency Briefs is nearly here.
Sign up for our waitlist to be the first to know when it launches.